Siemens

Global Media Event for Siemens

In a campaign that involved branding, collateral production, event management and hospitality, ego creative has won praise from its client, media and broadcast company Siemens.

Set a brief to organise its Media Matters event in Las Vegas in just six weeks, ego project managed and executed the promotional and organisational aspects in time and with great success.

Siemens has a strong global presence but needed a new brand for its Media Matters event that was within corporate guidelines. To promote the event, the company tasked ego with the creation of a web site, design and production of various promotional items and event folders. Ego also organised mailing lists, a VIP programme, invitations, an email campaign with a telemarketing follow-up, VIP dinner and the event itself.

The invitation programme created by ego included a CD-style card case containing a strong message appealing to decision makers in the media industry. The branding placed the Siemens logo within a test card-effect banding with a classic silver theme reflecting the importance of the event and the invitees. A personalised i-Pod was offered to each attendee, with chauffeur transport, helicopter rides over the Grand Canyon, meals and golf all arranged by ego for the guests.