University of Oxford

BRIEF: To provide an international brand licensing proposition representing the world famous University of Oxford brand.

SOLUTION:

Our approach has included:

  • Competitor research, analysis and benchmarking
  • Defining key markets, product segmentation and licensing opportunities
  • Leveraging University of Oxford’s unique heritage, academic excellence and success
  • Identifying and developing packaging solutions for specific target markets
  • Design and production of sales support brochure to showcase the incredible potential of the brand
  • Creating a flexible and scalable proposition that works across different media, marketing and production processes