FIGC

BRIEF: To create an international brand licensing proposition that truly encompasses and embodies the passion, style and success of the “Azzurri”.

Our approach has involved…

  • Competitor research, analysis and benchmarking
  • Defining the key market and licensing opportunities
  • Developing brand equity and awareness that transcends football
  • Leveraging the FIGC’s unique heritage, culture and success
  • Identifying and developing targeted sub brands (Coverciano Academy)
  • Origination of compelling sales tools to showcase the incredible potential of the FIGC brands
  • Creating a flexible and scaleable proposition that works across different media, marketing and production processes

“ego-creative immersed themselves in the project, understood what was
needed and produced an extraordinary result, Forza Azzurri”

Bruno Maglione. President International Licensing. IMG World Media