BRIEF: To create an international brand licensing proposition that truly encompasses and embodies the passion, style and success of the “Azzurri”.
Our approach has involved...
- Competitor research, analysis and benchmarking
- Defining the key market and licensing opportunities
- Developing brand equity and awareness that transcends football
- Leveraging the FIGC's unique heritage, culture and success
- Identifying and developing targeted sub brands (Coverciano Academy)
- Origination of compelling sales tools to showcase the incredible potential of the FIGC brands
- Creating a flexible and scaleable proposition that works across different media, marketing and production processes
"ego-creative immersed themselves in the project, understood what was needed and produced an extraordinary result, Forza Azzurri"
Bruno Maglione. President International Licensing. IMG World Media