Disney Pixar

Working with promotion specialists TCC, ego now have an established relationship with Disney and Disney/Pixar, and are regularly commissioned to create new global loyalty promotions that tie-in with major movie releases and Special Events.

Recent successful promotions have been based on some of the highest-grossing animated films of all time, including 'The Lion King', 'Finding Nemo', 'The Incredibles', 'Cars' and most recently ‘Ratatouille’. Disney's continued confidence in ego is a reflection of creative excellence and attention to detail coupled with ego's demonstrated ability to produce a tangible and significant return on investment for their clients.

Disney Magical promotions

After numerous successful promotions, ego was tasked to extend the Disney Magical collections to a captivated audience throughout Hong Kong, China and Taiwan.

Regional pop stars have endorsed the Magical Miniatures in prime time television campaigns and advertising has been seen everywhere from instore POS and the national press to the sides of buses all around Hong Kong.

Each promotion has galvanised consumers with thousands of people putting up Miniatures to buy and swap on Yahoo and ebay within hours of each launch. Due to huge demand, several Special Edition Miniatures, albums and booklets were created which eventually resulted in over 200 million Miniatures being distributed in Taiwan alone!

Elsewhere ego has adapted and localised for a variety of markets, and promotional alternatives now include badges, medals and lenticular cards which have recently run in Singapore, Indonesia and the Philippines as well as across South America and Europe.