Coface

Since winning a two way pitch at the beginning of 2007 ego have forged a strong relationship with Coface in building up sales leads and raising awareness of the Coface brand in the UK. The first year campaign was focused on the ‘Exporter’ market sector and consisted of a targeted advertising campaign and direct marketing, both delivered on and offline. The direct marketing campaign utilised printed direct mail produced in standout, innovative formats supported by HTML email campaigns to specified data. The first year outcomes were impressive with warm lead generation returns of 15%. We are pleased to announce that we have been asked to continue the relationship and are currently in the planning stages for 2008 activity.