Coca Cola

ego have formed a new working relationship with Coca Cola Enterprises in 2007, the kick off projects were internal comms, communicating a three year strategic change programme to key staff. The first phase of the project was to present various concepts on delivering the three year plan, one of the proposed ideas was for a ‘magic cube’

The European President was so impressed with the ideas that he asked ego to produce a complete package of materials - including production of the cube - for the company conference that was just two weeks away. Finding that the job could not be done locally on time, ego embarked on a global search which involved travelling to China – collecting the goods in person from the Chinese factory and delivering them directly to Coca Cola’s conference in Holland with just minutes to spare. The Cola Cube was also used in an animated form as the conference opener and the whole programme was subsequently based around the device.