In an ever changing landscape…

The challenge

To educate mortgage brokers and to help viewers better understand how and where bridging finance can be used.

Our response

A video using ground breaking kinetic typography, an animation technique mixing motion and text to create highly effective content. The animation covers almost five years of the economic landscape and illustrates how a bridging loan can be an ideal solution in raising much needed short term funding.

This motion piece helps to make complex subject matter easy to understand and digest. The concept focused on how bridging can buy you time in an uncertain financial landscape. Close client feedback was gained during both script writing and key message development to ensure a simplicity of message delivery.

A friendly but professional voiceover was used to humanise the animation and the 2D illustrative style defined their digital brand and also showed messages clearly and cleanly.

A You Tube channel was set up to host this as West One plans to develop a series of animations on various market topics. These motion pieces extend West One’s positioning as innovators and leaders amongst their peers, aiding business and challenging the bridging industry through thought leadership.

Primary audience

Mortgage brokers

Financial advisors

"Created to position West One’s as innovators and leaders amongst their peers, aiding business and challenging the bridging industry through thought leadership"