To develop and launch a fresh and stand out visual identity for the established data storage and network solutions company Vtesse.
Key messages were developed to explain Vtesse’s concept and deliver their value over their competition. The creative concept was designed to provide greater brand engagement and stand out and develop the visual identity of the brand. An illustrative style was used to depict the target audience segments with London skyline for London business, construction scene for construction industry and so on.
An integrated marketing approach was taken using an HTML email, a landing page, interactive games (e.g. Pong), data capture and clear call to action combined with interesting and engaging content to ensure maximum impact and uptake.
A variety of collateral including presentation templates and case studies along with a corporate brochure was designed to support the sales conversion process. Building on the visual style, a fusion of real people and the strapline ‘powered by our people’ was used to add real personality and make the organisation more friendly and approachable.
Office branding concepts were proposed to educate customers and employees of the facilities of the benefits of the data centre.
IT Procurement Manager