To engage children aged 8 to 13 years online with the Horrid Henry character and provide a positive brand experience through games, message areas and videos. In addition, the site must drive sales of Horrid Henry branded merchandise.
The design, development and build of a child-friendly, age appropriate interactive and exciting website featuring interactive sounds, embedded flash games, competitions, moderated message boards, user-generated image galleries, interactive polls and a shop area. The site was built using Expression Engine CMS, which allowed for complete user control. This fun-packed solution really is horribly good!
The primary audience
8-13 year old boys