To update the, already bold and recognisable, Ubiquitous Taxis visual identity, maintaining the overall look and feel, whilst elevating it to a more considered and adaptable high-impact brand.
A creative concept to provide greater brand engagement and stand out alongside exhaustive brand development. We defined the brand proposition, core values, tone of voice, icon development, colour palette and image styling, enabling the new iconic brand to flourish.
Client communications were given an overhaul with presentation templates, printed case studies, information packs, HTML emailers to support the new sales process making creative agencies, media planners and brand managers aware of the offering. Plus on and offline trade ads designed in line with the new brand to appeal to cab drivers. The style really came into its own when a targeted piece of direct mail was needed to drive business amongst film studio prospects and raise brand awareness and education of this new prospect sector. The result was an eye catching die-cut concertina piece which had great standout amongst the prospect base.