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A glamourous gathering for TCC

The challenge

To convert TCC’s 21st birthday event, held in Amsterdam, into a glamorous and eclectic celebration for the 400+ employees flown in from every territory worldwide generating excitement before, guidance during and a post event round up and memorabilia.

Our response

A vibrant and fashion-focused style to create excitement from the initial teaser stage including campaign identity creation, a parallax website featuring a party countdown clock, trendy style guides, event details, an interactive ‘Hotspots’ map and a fun GlamCam.

The event itself was made unforgettable with the high impact styling taking over Amsterdam appearing on a full boat wrap, coach wraps, limo graphics, 6-sheet posters, sculptural installations, freestanding graphic banners, wall vinyls, menus, maps and guides plus stylish branded clothing and giveaways.

This was a whole new style of employee engagement…

The primary audience

Employees – all levels

Ego are a highly valued partner and an important part of our global team. We are proud to have worked with Stuart and the team for more than 20 years and look forward to continued success in the future.
Joan Lyons, Head of Creative Services, TCC