Stability for the Liberata brand

Ego have successfully pitched against six other agencies to win the Liberata re-branding project. There was stiff competition for the project, ego made the final cut on the strength of their initial proposal and then won through with a final presentation which was put to the board of Directors of the outsourcing specialist.

The understanding of Liberata’s current brand and it’s limitations was clearly demonstrated in the ego presentation, a key objective of the initial brief. The defining moment of the pitch win was the flexibility and consequent longevity of the proposed guidelines providing a long term platform of growth and stability for the Liberata brand, a powerful message for it’s board of Directors and it’s customers.