Licensing
Let us explain: think Steve Redgrave and Matthew Pinsent together in an Olympic rowing boat and you get the idea of working as a team, in tandem. Sometimes there's nothing better than brands working together for mutual benefit. A kind of 'back scratching' philosophy, if you will.
Borrowing brand equity from anothers brand can do wonders for extending the scope of your brand and helps change consumer behaviour.
This equates to some pretty powerful stuff without having to use hypnosis in the process either.
